Damiani Analysis

1. SUMARRY

This project goal is the valuation assessment of the Damiani Group that is listed on the Italian 
stock exchange. Project is based on the valuation model that was given in the course
materials. First the introduction will be made about the company. Their history, brands and
direct competitors will be named and analyzed. In the second part the whole macroeconomic
environment will be analyzed and the industry trends. In that part more focus will be on the
Italian market and the economic situation in that country, due to the fact that most of the
Damiani revenues come from that market. After that SWOT analysisi will be done and every
part will be explain in few sentences. In the fifth part forecast for the tables of balance sheet
and income statement will be examined. In the end we will look at some of the ratios of the
company and compare some of them with the competitor.

 

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