Piaggio Analysis

Introduction:

Piaggio was born in 1884 in Pontedera (Pisa) Italy, nowadays is one of the biggest world player in the production and selling of motorbike and low weight vehicles. The company is controlled for the 55% by IMMSI S.P.A. and the president and CEO of the group is Roberto Colaninno, vice president Matteo Colaninno, Pallottini is chief executive of financial division and Bandiera is the operation director. Shareholder composition shows the controlling of IMMSI with 55%, Than a huge share in the hand of Della Valle that owns the 37%, the two minority are Common fund of the State of New Jersey and other shareholders.

Piaggio & C is leader in Europe in the production and in the list of the first major player worldwide. The range of products includes motorbike and scooter, from 50cc to 1200cc, with a wide range of famous brands: Piaggio, Vespa is the luxury brand, involved also in the production of a fashion line, Aprilia, Gilera, Moto Guzzi, Derbi, Scarabeo, for what is concerning the low weight vehicles the brand are Ape, Porte, Quargo.

 Market Analysis & SWOT analysis:.......

Excel

Presentation

Doc